If you sell commercial and ed, read this:
RT @blackstar
Zen and the Photography Client Experience
John Harrington takes a close look at the five Zen-like stages clients go through during the process of choosing, commissioning, working with and re-booking you as a new photographer:
1. Anticipation
2. Trepidation
3. Inspection
4. Fulfillment
5. Evaluation
Go read about them!